Ideas (Private) Limited
IDEAS by Gul Ahmed Paid Marketing Executive Jobs 2026 in Karachi (JOB-198)
At a glance: IDEAS, the fashion retail brand of Gul Ahmed Textile Mills, is hiring a Paid Marketing Executive for its Digital Marketing team in Karachi. The role runs paid campaigns on Meta and Google for one of Pakistan’s biggest fashion e-commerce businesses.
- Post: Paid Marketing Executive (Vacancy JOB-198)
- Department: E-Commerce / Digital Marketing
- Location: Karachi, Sindh
- Experience: 2–3 years in paid media / performance marketing
- Last date: 30 November 2026
- Job type: Permanent, full-time
Last date to apply: 30 November 2026.
IDEAS (Private) Limited, a Gul Ahmed Textile Mills company, is looking for a Paid Marketing Executive to join its Digital Marketing team in Karachi. The person in this role will plan, run, optimise and scale performance campaigns across Meta Ads and Google Ads, and will work closely with the creative, merchandising and e-commerce teams. The vacancy was published on 3 November 2026, and applications close at the end of the month.
Important Dates
| Event | Date |
|---|---|
| Vacancy published | 3 November 2026 |
| Last date to apply | 30 November 2026 |
| Shortlisting and interviews | After the closing date (only shortlisted candidates are contacted) |
What the Paid Marketing Executive Does
This is a hands-on performance marketing role. The executive owns the paid campaigns that bring shoppers to the IDEAS online store, and is judged on the numbers: how much each sale costs, how many visitors convert, and how much revenue each rupee of ad spend returns.
- Plan, execute, optimise and scale performance campaigns across Meta Ads and Google Ads.
- Work with ROAS, CPA, CPC, CTR, conversion rate and other performance numbers every day.
- Handle media planning, budgeting, forecasting and audience strategy for e-commerce campaigns.
- Run Performance Max, Search and catalog campaigns, and report through GA4 and Google Tag Manager.
- Analyse campaign and sales data, manage budgets, run A/B tests and find ways to improve efficiency and growth.
- Work with the creative team on ad designs, with merchandising on product pushes, and with the e-commerce team on site performance.
Who Should Apply – Eligibility
- Experience: 2–3 years of hands-on experience in paid media or performance marketing.
- Platforms: strong command of Meta Ads and Google Ads, with experience in Performance Max, Search and catalog campaigns.
- Analytics: working knowledge of GA4, Google Tag Manager and campaign reporting.
- Skills: strong analytical and problem-solving skills, with a good grip on budgeting and forecasting.
- Preferred: experience in the fashion or apparel industry, and exposure to AI-led marketing tools and automation.
- Education: the listing does not state a specific degree. Relevant paid-media experience is the deciding factor.
The role suits a performance marketer who has already run real budgets on Meta and Google and can show results. Fashion or apparel experience is preferred because IDEAS sells fashion, and the person who understands the product and the customer will plan better campaigns. Exposure to AI-led marketing tools is a plus, not a requirement.
Salary, Perks and Benefits
| Item | Detail |
|---|---|
| Salary | Excellent salary (figure not published in the listing) |
| Medical insurance | Yes |
| Provident fund | Yes |
| Shopping discounts | IDEAS shopping discounts |
| Job type | Permanent, full-time, Karachi |
The listing describes the salary only as excellent, with no figure printed. Medical insurance, a provident fund and IDEAS shopping discounts are confirmed benefits. As a permanent post in a large group company, the role also brings the stability and structure that Gul Ahmed is known for.
About IDEAS and Gul Ahmed
IDEAS is the fashion retail brand of Gul Ahmed Textile Mills, one of Pakistan’s largest textile groups. The brand sells clothing and home textiles through stores and through its online shop, and its e-commerce business is a major part of its sales. The Digital Marketing team runs the paid campaigns that drive that online business, so the Paid Marketing Executive sits at the centre of a large, real e-commerce operation rather than a small side project.
Documents Checklist – Keep These Ready
- Updated CV with your paid-media experience, the platforms you have used and the budgets you have managed.
- Examples of campaigns you have run, with results such as ROAS, CPA or conversion rate, if you can share them.
- CNIC and a working email address and mobile number.
- Certificates for Meta, Google Ads or GA4 training, if you hold any.
Why Apply for This Role
Performance marketing is one of the most in-demand skills in Pakistan’s e-commerce sector, and a role at IDEAS puts it on a large stage. The executive will manage real budgets for a national fashion brand, work with a full creative and merchandising team, and learn how a large retailer plans and measures its online sales. For a marketer with two or three years of agency or brand-side experience, this is a step up to a bigger brand, a permanent post and a benefits package that includes medical cover and a provident fund.
How to Apply
- Open the official IDEAS careers portal at careers.ideas.com.pk and find vacancy JOB-198, Paid Marketing Executive.
- Read the full vacancy detail and check the experience requirements.
- Submit your application through the portal before 30 November 2026.
- Keep your CV updated with your Meta Ads and Google Ads experience and your campaign results.
- Only shortlisted candidates will be contacted for the next stage.
Fraud warning: IDEAS and Gul Ahmed never charge a fee for a job application. Apply only through the official IDEAS careers portal and never pay any person who claims to confirm your selection for vacancy JOB-198. Keep your login details and personal documents private.
FAQs – IDEAS Paid Marketing Executive Jobs 2026
What is the last date to apply for the IDEAS Paid Marketing Executive post?
30 November 2026. The vacancy is JOB-198 on the official IDEAS careers portal.
Where is the post based?
In Karachi, in the Digital Marketing (E-Commerce) team of IDEAS.
What experience do I need?
Two to three years of hands-on experience in paid media or performance marketing, with a strong command of Meta Ads and Google Ads.
What tools should I know?
Performance Max, Search and catalog campaigns, GA4, Google Tag Manager and campaign reporting. Fashion or apparel experience is preferred, and exposure to AI-led marketing tools is a plus.
What benefits does the role offer?
Medical insurance, a provident fund and IDEAS shopping discounts, with an excellent salary. The post is permanent and full-time.
Where do I apply?
On the official IDEAS careers portal at careers.ideas.com.pk, vacancy JOB-198.
To apply for this job please visit careers.ideas.com.pk.