Sabroso Pakistan
Love food brands, sharp packaging and campaigns people actually remember? Sabroso Pakistan is hiring an Assistant Brand Manager (Creative) for its head office in Lahore, and applications close on 5 November 2026. It is a single-seat role for a creative marketer with four to six years of brand experience, and it sits right at the heart of how a well-known food brand talks to its customers.
Sabroso is a familiar name in Pakistani kitchens, built on poultry and ready-to-cook products. In a market where shoppers decide in seconds at a freezer shelf, the creative side of brand management matters enormously: the pack, the TV commercial, the social post and the in-store display all have to tell the same story. That is the job this post covers.
Last Date to Apply: 5 November 2026 — applications received after this date may not be considered.
Sabroso Assistant Brand Manager Jobs 2026 — Role Overview
The Assistant Brand Manager (Creative) supports the Brand Manager in building and running creative strategies and integrated marketing campaigns. The work covers the full creative chain: shaping campaign ideas, briefing the creative agency, checking concepts and artwork, and making sure finished material reaches the market on time and on brief.
Day to day, the role touches ATL, TTL and BTL activity — the big above-the-line campaigns, the through-the-line blends and the on-ground below-the-line work. It also covers TV commercials, digital content, key visuals, point-of-sale material and other brand communication. Consistency is a core duty: brand positioning, visual identity and tone must match across every touchpoint, from a TV screen to a shop shelf.
What Sabroso Is Looking For
The advertisement asks for a BBA or MBA in Marketing and four to six years of relevant experience. Beyond the degree, it calls for strong creative thinking, project management, agency coordination and communication skills, plus the ability to turn brand objectives into experiences customers notice and remember.
The ideal candidate can manage several things at once: agency timelines, campaign budgets, presentations, post-campaign reviews, annual brand plans and communication calendars. Market and competitor reviews are also part of the job, so the person in this seat must watch what rival brands are doing and spot creative trends early.
A Closer Look at the Creative Work
Creative brand management is often misunderstood as just approving designs. In reality it starts much earlier, with the brief: what should the campaign say, who is it for, and what action should it trigger? A good assistant brand manager writes briefs agencies can actually use, challenges weak ideas early, and protects the brand from off-message work before money is spent on production.
It also involves judgment about media and markets. A television commercial, a digital video and an in-store display do different jobs, and the same idea must be shaped differently for each. Candidates who can show a portfolio of campaigns across those formats — even from smaller brands — will have an advantage over applicants with only one channel of experience.
How to Apply for Sabroso Jobs 2026
- Prepare an updated CV that highlights brand campaigns, agency coordination and creative work.
- Include examples of campaigns you contributed to, with your own role clearly stated.
- Send your application to the email address printed in the original advertisement, before 5 November 2026.
- Only shortlisted candidates will be contacted for an interview, so make the CV easy to scan.
- Double-check your experience against the bar: BBA or MBA in Marketing with four to six years of relevant work.
One honest note for applicants: the email address in the advertisement is not legibly reproduced in the online listings of this ad, so this post does not print a guessed address. Read the original advertisement itself for the exact email, and confirm it before sending your CV. Sending an application to a wrong or guessed address helps no one.
Why This Role Is Worth Applying For
Food is one of Pakistan’s most competitive consumer categories, and a creative brand role at a national food company is strong experience for any marketer. The work builds a portfolio across TV, digital and retail, teaches budget and agency management, and puts you close to sales results — the combination that senior brand roles demand. For a marketer with four to six years behind them, it is a natural step from executing other people’s ideas to shaping a brand’s own creative direction.
Frequently Asked Questions
What is the post at Sabroso Pakistan?
Assistant Brand Manager (Creative), one seat at the company head office in Lahore.
What qualification is required?
A BBA or MBA in Marketing, with four to six years of relevant brand experience.
What is the last date to apply?
5 November 2026. Applications received after the due date may not be considered.
How do I apply?
By email, to the address printed in the original advertisement. Only shortlisted candidates will be contacted.
Where is the job based?
Lahore, at the Sabroso Pakistan head office.
Is there an application fee?
No fee is mentioned in the advertisement. Never pay anyone who asks for money to process your application.
Fraud warning: never pay anyone who promises you this Sabroso role or claims they can arrange your interview for a fee. The company shortlists from genuine applications sent to the address in its advertisement and charges candidates nothing. Anyone demanding money for selection is a fraud — do not send money or original documents.