Punjab Skills Development Fund (PSDF), Government of the Punjab
The Punjab Skills Development Fund (PSDF) has announced a new recruitment round for five positions at its Lahore head office, and one of them is a communications and advocacy role that fits marketing and communications professionals. The Assistant Manager – Communications & Advocacy will plan and run public awareness and advocacy campaigns for Pakistan’s largest skills development fund. The advertisement was published in the Express Tribune on 1 November 2026 under reference IPL-11566.
Last date to apply: 17 November 2026. Applications are made online through the official PSDF careers page.
PSDF Communications & Advocacy Job 2026 – Key Highlights
- Organization: Punjab Skills Development Fund (PSDF), Government of the Punjab
- Post in this article: Assistant Manager – Communications & Advocacy
- Job location: Lahore, Punjab (head office)
- Education: Bachelor’s degree (Hons) in Marketing, Business, Economics, Public Policy or a relevant field
- Experience: Minimum 5–7 years in a relevant field
- Advertisement reference: IPL-11566
- Last date: 17 November 2026
- Apply through: psdf.org.pk/careers
About the Punjab Skills Development Fund
PSDF was set up in 2010 as a not-for-profit company by the Government of the Punjab, and it is the largest skills development fund in Pakistan. It funds skills training for underprivileged youth in more than 250 market-relevant trades across several sectors. Because its work reaches young people, employers and training providers across the province, its communications team plays a central role in explaining programmes, building public awareness and keeping stakeholders engaged.
What the Assistant Manager – Communications & Advocacy Will Do
This is a hands-on communications role, not a desk-only job. The assistant manager will work on campaigns that take PSDF’s programmes to the public and keep partners informed.
- Plan and execute public awareness and advocacy campaigns for PSDF programmes.
- Develop campaign strategy, from the core message to the channels and timing.
- Handle stakeholder engagement with government departments, training partners, employers and the media.
- Monitor campaigns and report on what is working, so future campaigns improve.
- Execute corporate events linked to PSDF programmes and announcements.
- Support the wider communications work of the fund, including content and outreach material.
Eligibility Criteria
- Education: A Bachelor’s degree (Hons) in Marketing, Business, Economics, Public Policy or any relevant or similar degree from an HEC-recognized or accredited university.
- Experience: A minimum of 5–7 years of experience in a relevant or similar field, preferably within the public sector, development sector or a large-scale institutional environment.
- Specialist experience: Work in communications, campaign strategy, planning and executing public awareness and advocacy campaigns, stakeholder engagement, campaign monitoring and corporate event execution.
- Skills: Clear writing, campaign planning, stakeholder handling and the ability to run events and outreach under deadlines.
An honest note: the advertisement does not state a seat count for this title, an age limit or a salary figure, so none is claimed here. The same advertisement lists four other titles — Company Secretary, Manager Finance, Assistant Manager Program Operations and Specialist Program Operations — and this article covers only the Communications & Advocacy role, because that is the marketing and communications opening in the round. Readers interested in the other four titles should read the full advertisement on the PSDF careers page.
Why This Role Matters
Skills development is a public story: young people need to hear about free or funded training, employers need to know what skills are coming into the market, and government partners need clear reporting. A communications professional in this seat shapes that story for one of Punjab’s biggest development funds. For someone with five to seven years in communications, campaigns or public-sector outreach, it is a chance to move from agency or corporate work into a development-sector role with province-wide reach.
Important Dates
| Event | Date |
|---|---|
| Advertisement published (Express Tribune) | 1 November 2026 |
| Advertisement reference | IPL-11566 |
| Last date to apply | 17 November 2026 |
| Shortlisting / interviews | Announced later by PSDF |
Documents to Keep Ready
- Updated CV showing communications and campaign experience with clear examples.
- Degree and transcripts from an HEC-recognized university.
- Experience letters from previous employers, especially public-sector or development work.
- CNIC and a recent passport-size photograph.
- A portfolio or samples of campaign work, if the online form allows uploads.
How to Apply for PSDF Assistant Manager Communications Jobs 2026
- Visit the official PSDF careers page and open the current advertisement (IPL-11566).
- Read the full terms of reference for the Assistant Manager – Communications & Advocacy post.
- Fill in the online application form with correct personal, educational and professional details.
- Upload your CV and supporting documents as asked on the form.
- Submit before 17 November 2026 and keep a record of your application.
Frequently Asked Questions
What is the last date to apply for the PSDF Communications & Advocacy post?
The last date is 17 November 2026. The advertisement was published on 1 November 2026 in the Express Tribune.
What qualification is required for this PSDF post?
A Bachelor’s degree (Hons) in Marketing, Business, Economics, Public Policy or a relevant field from an HEC-recognized university, plus 5–7 years of relevant experience.
Where is this job located?
The post is based at PSDF’s head office in Lahore, Punjab.
Does this advertisement include other posts?
Yes. The same advertisement (IPL-11566) lists Company Secretary, Manager Finance, Assistant Manager Program Operations and Specialist Program Operations. This article covers only the Communications & Advocacy role; check the PSDF careers page for the other titles.
How do I apply?
Apply online through the official PSDF careers page. Only online applications are entertained for the selection procedure, and only shortlisted candidates are called for test or interview.
Fraud warning: PSDF never charges a fee for a job application, test or interview. If anyone asks you for money to secure this post, it is a fraud. Apply only through the official PSDF careers page, and never share your bank account details or passwords with strangers claiming to be recruiters. PSDF is an equal-opportunity employer with a zero-tolerance policy towards sexual exploitation and abuse.
To apply for this job please visit www.psdf.org.pk.